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 Publications like Sports Illustrated™ and ESPN the Magazine™ are successful in their formulas to reach sports fans with compelling content. The Sports Zone offers the same appeal, except that we can drill even deeper with the local market by providing the kind of coverage those other publications just cannot. They can never devote their resources to a small market high school or a league like AYSO soccer. The Sports Zone can, and we sure do! The problem for most advertisers today is that mass marketing no longer works well. That means two things: (1) customers are no longer gathered around a single point of contact and (2) their attention spans are much shorter. In their book, Waiting for Your Cat to Bark, writers Bryan and Jeffrey Eisenberg explained that, thanks to cell phones and the internet, reaching customers with your message has become a much greater challenge. They say customers are now in charge of the purchasing experience, not the seller. Businesses must realize the audience is fragmented and a one-size fits all approach to advertising does not work anymore. Businesses must make even better decisions about how and where to advertise. The two most important questions to ask are, “what audience do I want to reach?” and “is my message right for this audience?” The Sports Zone may not be the only place to advertise, but if an advertiser wants to reach a strong core sports audience, from Snowflake to Whiteriver, Springerville to Payson, including Show Low and Pinetop-Lakeside, the Sports Zone is a great place to do it. No other organization provides dedicated sports coverage, and no one covers sports like the Sports Zone! In 2004, the Nielsen Media Research Company showed that in certain media, at least 84% of sports viewers were adults. That number grows to include many more in younger age groups when the coverage is primarily about them. That is just what the Sports Zone provides. ESPN the Magazine™ has determined that 87% of their readers are college educated and their average income is over $74,000 per year. They also report that 68% of Avid Sports Fans have used the internet in the past 30 days. The bottom line for advertisers: in this age of fragmented audiences, sports are a great place to target your advertising dollars. To speak to a representative at the Sports Zone about advertising opportunities in our magazine, on our website or on one of our radio productions, call our office at (928) 367-2665. You can also email your questions to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . |
The Sports Zone Magazine is definitely a niche product. We provide an avenue for businesses to reach a targeted audience: sports fans, athletes and their parents, relatives and family friends. In rural markets, sports are one of the best sources of entertainment. Just as national advertisers choose college and professional sports to create brand awareness, rural marketers can benefit from their association with quality sports coverage in their communities.